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Pitman

Stunning bridal e-commerce supercharged with engaging visual media.

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PROJECT INFO

Brand confidence from day one.

The big question in creating a new e-commerce site that sells dresses worth up to several hundred dollars a piece is how do you convey a sense of confidence and trust to potential customers? The strategy (one that was a Roache concept from the ground up) was to use the brand’s in-house expertise, going so far as to name the brand after the family itself to build immediate authenticity, despite being a fresh start-up.

Client:

Whole Resources

Services:

Digital, Photo, Film

ACHEIVEMENTS

A start-up brand that broke even in less than 45 days.

Right from the word go we did extensive research into understanding the existing market and customer expectations to craft a user experience that minimises noise and simply offers users exactly what they want. With a minimal design and clean photography combined with a modern, robust platform, our strategy realised revenue on day one, and broke even within a few weeks.

Part of the process of achieving success early on is integrating both affiliate and drop-shipping systems directly into the platform to both minimise handling of the orders and incentivising early partners to engage with new un-tapped audiences. All of this is refined through careful monitoring of analytics to give customers more of what they want and discover problems before they become major issues.

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