The big question in creating a new e-commerce site that sells dresses worth up to several hundred dollars a piece is how do you convey a sense of confidence and trust to potential customers? The strategy (one that was a Roache concept from the ground up) was to use the brand’s in-house expertise, going so far as to name the brand after the family itself to build immediate authenticity, despite being a fresh start-up.
Real dresses designed for real Australians.
- Digital Strategy
- Ben Roache – Director
- Yusuke Minezumi – AD
- Luke Beazley – AD
- 2017 – Present
A start-up brand that broke even in less than 45 days.
POWERFUL DATA FOR GROWTH
Affiliate & drop-shipping systems with incredibly useful analytics as standard.
Films that capture the core of the brand philosophy.
Film content is the new major medium for getting your message heard online. With simple, clean and sophisticated pieces, we were able to grab people’s attention sooner on social platforms and convert potential customers .