Transforming bridal for a digital age.

Complete brand development from creative to deployment.

Our Brief

With more and more bridal, debutante & bridesmaids customers looking to purchase online, an iconic Australian brand wanted to move into the space in a big way.

Our Idea

We wanted to tap into the three generations of family expertise to help launch a brand new brand online. We focussed on aesthetics and minimalist design that focussed on a message that every product is designed for real Australian women.


We created a complete online solution that handles factory communications and affiliate earnings with a unique, minimalistic front-end design that had purpose-shot photography to fit the design. It was then paired with cinematic photography & film to launch the brand, giving Pitman a million dollar finesse for 1% the price.

I'm Stack — A killer template for

A new brand is born, Meet the Stack Workspace ®

Multiple font and colour scheme options mean that dramatically altering the look of your site is just clicks away — Customizing your site in the included Visual Composer Page Builder makes experimenting with styles and content arrangements dead simple.

Collect Leads

Stack comes with integration for Mail Chimp and Campaign Monitor forms - ideal for launching modern marketing campaigns

Showcase Products

Give your products the presentation they deserve with Stack's uniquely presents e-commerce styling — perfectly suited to tech products

Engage Users

Taking inspiration from high-profile tech companies, Stack's diverse blog styles make your written-content shine and your user's smile

Launch Quickly

Forget handling cumbersome mockups. Get building immediately in the comfort of your browser. Our customers love the ability to launch beautiful sites quickly.

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Ready to start your project?

Each purchase of Stack comes with six months free support — and a lifetime of free content and bug-fix updates.